Social Media Feeds Hungry Central Texans

September 10, 2008 § 2 Comments

Ed Nicholson & David Davenport

Ed Nicholson & David Davenport

You may remember that a couple weeks ago, Tyson Foods pledged to the Capital Area Food Bank 100 pounds of food for every comment left on the company’s hunger relief blog. http://hungerrelief.tyson.com/

We turned to our Web friends for help. We posted the challenge on Twitter, Facebook and our blog. You tweeted about it and added the challenge to your Facebook pages and blogs. So did your friends.

Once the word spread on social networking sites, the blog surpassed the 350 comments needed to fill the truck within six hours, and continued to receive more than 640 comments!

On Monday, Tyson Foods delivered the truckload of food, and pledged to donate another truckload of food in recognition of the more than 640 comments received. Special thanks to Ed Nicholson of Tyson Foods, and Mike Chapman and David Neff of the 501 Tech Club and Social Media Club Austin, for helping make this opportunity possible. And of course, thank you all for raising 70,000 pounds of food for hungry Central Texans.

Yesterday, Ed added this video he shot at his visit to the Food Bank to the Tyson blog. View photos of this event on flickr.com.

 

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