Guest Blogger, Ed Nicholson from Tyson Foods: A Souper Reason to Get Involved in Hunger
January 13, 2010 § 3 Comments
As written by Ed Nicholson
In August of 2008, we did our first social media engagement donation with the Capital Area Food Bank in Austin. There weren’t many such efforts going on at that time (a lot since). It’s been cited as a case study several times, and since then, we’ve considered CAFB a great partner. As I’ve said many times, they are definitely among the best food banks at using social networking channels in reaching their stakeholders with the crystal-clear message, “HUNGER IS UNNACEPTABLE.”
Today we’re announcing a new effort!
For the next couple of weeks CAFB will be holding their Souper Bowl of Caring drive, in conjunction with the largest youth-led food and fund raising effort in the country. In support of this event, for every comment you make to this blog post telling us you think hunger is unacceptable (if you want to add why, that would be even better), we’ll donate 100 pounds of food. We’ll do the same if you post it to your own blog or if you send a Tweet with the hashtag #SBOCAustin. We’ll keep donating up to a 35,000 pound truckload.
So come on. Support the fabulous work of the Capital Area Food Bank. Tell the world HUNGER IS UNACCEPTABLE.