Top 5 Tips for an awesome Food & Fund Drive: Spotlight on University of Texas Students

November 8, 2010 § 1 Comment

November is a busy time for our community events team with an increase in Food & Fund Drives and other special events.  It’s exciting to see old-time favorites like CANstruction and Austin Empty Bowl Project as well as some new faces. We want to give a special high-five to the University of Texas students as a shining example of how to create a compelling, creative and successful drive (and we have some tips to share, too).

1.  You don’t have to do it alone.

Find some allies to expand your reach and impact.  The University of Texas’ Fall 2010 Community Nutrition Class, Nutrition and Wellness Association, Nutrition Graduate Students Association came together to sponsor a Food Drive. This Food Drive runs from November 12 – 19 and is expected to raise several hundred pounds of food.

2. Make a statement and be bold.

Their drive, “This is Not a Supermarket: Food Drive,” uses imagery to drive home the reality of dumpster diving, urban foraging (or it’s alternative cousin – Freeganism). It’s a powerful message about what our social norms should be when it comes to food security and hunger.

3. It’s ok to be funny.

Community Nutrition Class students, Solomon Wang and Kirbey Krawczyk made this highly entertaining video, just perfect for their audience of college students.

4.  Use a variety of online tools to promote your message.

In addition to the YouTube video, and the School of Human Ecology website , they created a  Facebook note on their page to explain the drive and the impact the donations will make. With the click of the share button, it’s easy for Facebook fans to spread the word.

5. Make it easy to participate.

This is where having a coalition of supporters for your drive really helps.  UT students provide multiple locations to drop off food by strategically placing food drop boxes (which we’re happy to provide for you for free) in high-traffic areas.  Don’t want to lug around cans? No worries.  They’re also selling cans throughout the drive.

For a no checks, no stamps, no hassle food  drive, consider starting a virtual food drive with us.  It’s easy and free!

Food drop box locations:

East basement of Gearing Hall
Gearing Great Hall
Gearing Hall, Room 105
Painter Hall, Room 5.56
Seay Hall, Room 1.440
Simply Fit Meals off of 24th and Nueces behind Starbucks.

Cans are sold in Gearing during the hours of:

Nov. 12  9 a.m. – 1 p.m. Nov. 17  10 a.m. – 1 p.m.
Nov. 15  10 a.m. – 1 p.m. Nov. 18 9:30 a.m. – 12:30 p.m.
Nov. 16  9:30 a.m. – 12:30 p.m. Nov. 19  10 a.m. – 1 p.m.

For more tips on making a successful Food & Fund Drive and to register, click on the Raise Food & Funds link on the austinfoodbank.org home page.  Good luck, and thank you!

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